Brand lands, Hot Spots & Cool Spaces :
Mikunda, Christian.
Brand lands, Hot Spots & Cool Spaces : Welcome to the Third Place and the Total Marketing Experience / Christian Mikunda. - London ; Sterling, VA : Kogan Page, c2004. - xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Includes bibliographical references (p. [201]) and index.
0749442565
2004005768
Special events--Marketing.
Special events--Planning.
659 / MIK-B 2004 804388
Brand lands, Hot Spots & Cool Spaces : Welcome to the Third Place and the Total Marketing Experience / Christian Mikunda. - London ; Sterling, VA : Kogan Page, c2004. - xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Includes bibliographical references (p. [201]) and index.
0749442565
2004005768
Special events--Marketing.
Special events--Planning.
659 / MIK-B 2004 804388