Wireless rules :
Newell, Frederick, 1926-
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. - New York : McGraw-Hill, c2001. - xxii, 330 p. ; ill.; 24 cm.
Includes bibliographical references and index.
007137437X (alk. paper)
Marketing.
Internet marketing.
658.84 / NEW-W 2001 804319
Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. - New York : McGraw-Hill, c2001. - xxii, 330 p. ; ill.; 24 cm.
Includes bibliographical references and index.
007137437X (alk. paper)
Marketing.
Internet marketing.
658.84 / NEW-W 2001 804319