Newell, Frederick, 1926-

Wireless rules : New marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. - New York : McGraw-Hill, c2001. - xxii, 330 p. ; ill.; 24 cm.

Includes bibliographical references and index.

007137437X (alk. paper)


Marketing.
Internet marketing.

658.84 / NEW-W 2001 804319
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