Marketing in the cyber age :
Rohner, Kurt, 1954-
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner. - Chichester, [England] ; New York : J. Wiley, c1998. - xv, 223 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471970239
98003083
Telemarketing.
Database marketing.
Internet marketing.
658.84 / ROH-M 1996 804232
Marketing in the cyber age : the why, the what, and the how / Kurt Rohner. - Chichester, [England] ; New York : J. Wiley, c1998. - xv, 223 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471970239
98003083
Telemarketing.
Database marketing.
Internet marketing.
658.84 / ROH-M 1996 804232