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International Marketing /

Czinkota, Michael R.

International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 8th ed.Indian ed - New Delhi : Cengage Learning, 2007. - xxx, 646[36] p. ; ill.; 28 cm.

Included Glossary and Index.

ISBN: 9788131501610

Subjects--Topical Terms:
Export marketing.
Marketing.
Pricing.
Globalization.
International business enterprises.

Dewey Class. No.: 658.848 / CZI-I 2007 805136

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