Normal view MARC view ISBD view

Consumer behavior and managerial decision making /

Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm.

Includes bibliographical references (p. 417-439) and indexes.

ISBN: 0130916021

LCCN: 2001021949

Subjects--Topical Terms:
Consumer behavior.
Decision making.

Dewey Class. No.: 658.8342 / KAR-C 2002 804299

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)