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Services Marketing : Text and Cases /

Verma, Harsh V.

Services Marketing : Text and Cases / Harsh V Verma. - 2nd ed. - New Delhi, India : Pearson Education/Dorling Kindersley, ©2012. - xvi, 660 p.: ill,; 28 cm.

Includes Index.

ISBN: 9788131754474

Subjects--Topical Terms:
Service industries--Marketing.
Marketing--Management.
Customer services--Management.

Dewey Class. No.: 658.8 / VER-S 2012 816007

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