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Real Marketing : The People, the Choices /

Solomon, Michael R.

Real Marketing : The People, the Choices / Michael R Solomon - Frenchs Forest, NSW : Pearson Australia, ©2012. - xxiii, 536 pages : color illustrations ; 26 cm.

Includes index.

ISBN: 9781442529229

Subjects--Topical Terms:
Marketing.
Consumers' preferences.

Dewey Class. No.: 658.8 / SOL-R 2012 816006

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