Marketing research :

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, c2005. - xxii, 697 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

8131503097

2004102623


Marketing research.

658.83 / CHU-M 2005 804219
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