Marketing research :
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, c2005. - xxii, 697 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
8131503097
2004102623
Marketing research.
658.83 / CHU-M 2005 804219
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. - 9th ed. - Mason, Ohio : South-Western Cengage Learning, c2005. - xxii, 697 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
8131503097
2004102623
Marketing research.
658.83 / CHU-M 2005 804219