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Marketing Research:

Cooper, Donald R.

Marketing Research: Concept and Cases Donald R. Cooper, Pamela S. Schindler. - New York : McGraw-Hill/Irwin, c2006. - xix, 790 p. : ill. ; 28 cm. + - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 726-749) and indexes.

ISBN: 0070600910

LCCN: 2004057811

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / COO-M 2006 804218

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