The Essential Brand Book :

Ellwood, Iain.

The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. - 2nd ed. - London : Kogan Page, 2002. - xi, 321 p. : ill. ; 24 cm.

Includes bibliographical references (p. 310-316) and index.

0749438630

2003430064

GBA2-W8221


Brand name products.
Product management.

658.827 / ELL-E 2002 804194
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