The Essential Brand Book :
Ellwood, Iain.
The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. - 2nd ed. - London : Kogan Page, 2002. - xi, 321 p. : ill. ; 24 cm.
Includes bibliographical references (p. 310-316) and index.
0749438630
2003430064
GBA2-W8221
Brand name products.
Product management.
658.827 / ELL-E 2002 804194
The Essential Brand Book : Over 100 Techniques to Increase Brand Value / Iain Ellwood. - 2nd ed. - London : Kogan Page, 2002. - xi, 321 p. : ill. ; 24 cm.
Includes bibliographical references (p. 310-316) and index.
0749438630
2003430064
GBA2-W8221
Brand name products.
Product management.
658.827 / ELL-E 2002 804194