Business Market Management (B2B): Understanding, Creating, and Delivering Value /

Anderson, James C.

Business Market Management (B2B): Understanding, Creating, and Delivering Value / James C Anderson; James A Narus, Das Narayandas, D.V.R. Seshadri. - 3rd ed. - Delhi ,India: Pearson, c2012. - xxii, 462,; ill.; 24 cm.

James C. Anderson


Industrial marketing.

658.8 / AND-B 2012 815449
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