Business Market Management (B2B): Understanding, Creating, and Delivering Value /
Anderson, James C.
Business Market Management (B2B): Understanding, Creating, and Delivering Value / James C Anderson; James A Narus, Das Narayandas, D.V.R. Seshadri. - 3rd ed. - Delhi ,India: Pearson, c2012. - xxii, 462,; ill.; 24 cm.
James C. Anderson
Industrial marketing.
658.8 / AND-B 2012 815449
Business Market Management (B2B): Understanding, Creating, and Delivering Value / James C Anderson; James A Narus, Das Narayandas, D.V.R. Seshadri. - 3rd ed. - Delhi ,India: Pearson, c2012. - xxii, 462,; ill.; 24 cm.
James C. Anderson
Industrial marketing.
658.8 / AND-B 2012 815449