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The IEBM encyclopedia of marketing /

The IEBM encyclopedia of marketing / edited by Michael J. Baker. - 1st ed. - London : International Thomson Business, c1999. - xiii, 865 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 1861523041

Nat. Bib. No.: GB99-Y3987

Subjects--Topical Terms:
Marketing--Encyclopedias.
Marketing--Encyclopedias.
Marketing--Encyclopédies.

Dewey Class. No.: 658.8003 / IEB- 1999 803750

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