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Writing Marketing Copy to Get Results/

Essinger, James.

Writing Marketing Copy to Get Results/ James Essinger. - Australia: Business Press Thomson Learning, c1999. - xxii,167p.; ill.; 23.3 cm. - Smart Strategies Series .

Index

ISBN: 1861525192

Subjects--Topical Terms:
Advertising copy
Communication in marketing

Dewey Class. No.: 302.35 / SEI-W 2000 801563

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