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European Casebook on Principles of Marketing /

European Casebook on Principles of Marketing / Principles on marketing edited by Jim Saker and Gareth Smith. - London ; New York : Prentice Hall, 1997. - xiv, 258 p., [12] p. of plates : ill., map ; 24 cm. - The European casebook series on management . - European casebook series in management. .

Includes bibliographical references.

ISBN: 0132276534

LCCN: 96016019

Subjects--Topical Terms:
Marketing--Case studies.--Europe

Dewey Class. No.: 658.80094 / EUR- 1997 804114

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