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Electronic Marketing : Integrating Electronic Resources into the Marketing Process /

Reedy, Joel.

Electronic Marketing : Integrating Electronic Resources into the Marketing Process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - Fort Worth : Dryden Press, c2000. - xxiv, 466 p. : ill. ; 28 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 0030211077

LCCN: 99064779

Subjects--Topical Terms:
Telemarketing.
Internet marketing.

Dewey Class. No.: 658.872 / REE-E 2000 804115

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