Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 876 p. : ill. (some col.), maps ; 26 cm.
Includes bibliographical references (p. 851-858) and indexes.
0072315571
Marketing--Management.
Marketing--Management--Case studies.
658.8 / PET-M 2001 804046
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 876 p. : ill. (some col.), maps ; 26 cm.
Includes bibliographical references (p. 851-858) and indexes.
0072315571
Marketing--Management.
Marketing--Management--Case studies.
658.8 / PET-M 2001 804046