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Principles of Services Marketing/

Palmer,Adrian.

Principles of Services Marketing/ Adrian Palmer. - 3rd ed. - London: McGraw Hill, c2001. - xvi,516p.: ill.; 23cm.

index of subject

ISBN: 0077097483

Subjects--Topical Terms:
Service industries--Marketing

Dewey Class. No.: 658.8 / PAL-P 2001 801861

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