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Applications in basic marketing :

Perreault, William D.

Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. - 2001-2002 ed. - Boston, Mass. : Irwin McGraw-Hill, c2002. - ix, 246 p. : ill. ; 26 cm.

ISBN: 0075610337

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / PER-A 2002 804555

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