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Cases in Rural Marketing :

Krishnamacharyulu, C.S.G.

Cases in Rural Marketing : An Integrated Approach / C S G Krishnamacharyulu; Lalitha Ramakrishnan. - New Delhi: Pearson Education, c2003. - x, 264 p.; ill.; 24 cm.

Index.

ISBN: 8178089688

Subjects--Topical Terms:
Target marketing -- India.
Small business marketing -- India.
Rural industries -- India.

Dewey Class. No.: 658.8 / KRI-C 2003 804064

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