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Marketing Models /

Lilien, Gary L., 1946-

Marketing Models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - Englewood Cliffs, N.J. : New Delhi : Prentice-Hall, Prentice-Hall India, c1992. - xv, 803 p. : ill. ; 25 cm.

Includes bibliographical references (p. 715-776) and indexes..

ISBN: 0135446449 : 8120314751 (ind) 9788120314757 (ind)

LCCN: 91034512

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / LIL-M 1992 804037

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