Marketing apocalypse :
Marketing apocalypse : eschatology, escapology and the illusion of the end /
edited by Stephen Brown, Jim Bell and David Carson.
- London ; New York : Routledge, 1996.
- xvii, 291 p. : ill. ; 24 cm.
- Routledge advances in management and business studies ; 2 .
Includes bibliographical references and indexes.
0415148227 0415173566 (pbk.)
96007572
Marketing--Forecasting.
Twenty-first century--Forecasts.
658.8 / MAR-B 1997 803297
Includes bibliographical references and indexes.
0415148227 0415173566 (pbk.)
96007572
Marketing--Forecasting.
Twenty-first century--Forecasts.
658.8 / MAR-B 1997 803297