Consumer behavior /

Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - 9th ed. - Ft. Worth, Tex. : Harcourt College Publishers, c2001. - xx, 570 p. : col. ill. ; 29 cm.

Previously published: Ft. Worth, TX : Dryden Press.

Includes bibliographical references and indexes.

0030211085 (alk. paper)


Consumer behavior.
Marketing research.

658.8342 / BLA-C 2001 805601
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