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Strategic Marketing for NonProfit Organizations/

Andreasen,Alan R.

Strategic Marketing for NonProfit Organizations/ Alan R.Andreasen,Philip Kotler. - 6th ed. - New Delhi: Pearson, c2003. - 544p.: ill.; 24cm.

include index

ISBN: 8177589555

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / AND-S 2003 803882

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