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Multivariate Analysis in Marketing:

Multivariate Analysis in Marketing: Theory and Application / Edited by David A. Aaker. - Belmont, Calif., Wadsworth Pub. Co. [1971] - ix, 358 p. illus. 24 cm.

Bibliography: p. 351.

ISBN: 0534000169

LCCN: 70172073

Subjects--Topical Terms:
Marketing.
Mathematical statistics.

Dewey Class. No.: 658.800182 / MUL- 1971 803885

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