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Marketing Research: An Applied Orientation /

Malhotra, Naresh K.

Marketing Research: An Applied Orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th ed. - India: Pearson, c2019. - xxxiii, 955p,; ill.; 26 cm.

Notes, Glossary, Index.

ISBN: 9789353433291

Subjects--Topical Terms:
Marketing research.
Marketing research.--Methodology.
Consumers.--Research.

Dewey Class. No.: 658.83 / MAL-M 2019 815196

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