Redefining Global Strategy :

Ghemawat, Pankaj.

Redefining Global Strategy : Crossing Borders in a World Where Differences Still Matter / Pankaj Ghemawat. - Boston, Mass. : Harvard Business School Press, c2007. - xii, 257 p. : ill., maps ; 24 cm.

Includes bibliographical references (p. [231-247]) and index.

Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.

9781591398660 (hardcover : alk. paper) 1591398665

2007009124


International business enterprises--Management.
Strategic planning.
Intercultural communication.

658.4012 / GHE-R 2007 800280
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