Kotler, Philip.

Marketing Management / Philip Kotler, Kevin Lane Keller. - 15th Global Edition. - Boston: Pearson, c2016. - 832p:. ill;. 28 cm.

Appendix,
Endnotes,
Glossary,
Index.

9781292092621


Marketing--Management.
Consumer behavior.
Internet marketing.
Europe.
Market surveys.
New Zealand.
Australia.

658.8 / KOT-M 2016 815044
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