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Consumer Behavior :

Hawkins, Delbert I.

Consumer Behavior : Building Marketing Strategy [CD] / Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - New Delhi : Tata McGraw Hill, c2003. - 1 disc: 3 1/2 Digital cd

Independent cd

System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0.

ISBN: 0070582343

Subjects--Topical Terms:
Consumer behavior
Market surveys
Consumer behavior

Dewey Class. No.: 658.83420973 / HAW-C 2003 804949

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