strategic brand management building measuring, and managing brand equity
keller kevin lane,m.g.parameswaran ambi,jacob isaac
strategic brand management building measuring, and managing brand equity kavin lane keller,ambi m.g.parameswaran,isaac jacob - india pearson 2015 - xxix,586p: 25.4cm
978-93-325-4220-4
strategic brand management buijding,measuring,and managing brand equity management science
658.827 / KEL-S 2015 906018
strategic brand management building measuring, and managing brand equity kavin lane keller,ambi m.g.parameswaran,isaac jacob - india pearson 2015 - xxix,586p: 25.4cm
978-93-325-4220-4
strategic brand management buijding,measuring,and managing brand equity management science
658.827 / KEL-S 2015 906018