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Marketing Channels /

Coughlan, Anne T.

Marketing Channels / Anne T. Coughlan.; Erin Anderson, Louis W. Stern, Adel I. El-Ansary, R.C. Natarajan. - 7th ed. - Noida India : Pearson, c2015. - xx, 564p.: ill.; 24 cm.

Company Index, Name Index, Subject Index.

ISBN: 9788131717431

Subjects--Topical Terms:
Marketing channels.
Marketing channels--Management.

Dewey Class. No.: 658.84 / COU-M 2015 813536

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