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Strategic Market Management :

Aaker, David A.

Strategic Market Management : Global Perspectives / David A. Aaker.; Damien McLoughlin , - Special Ed. - India: Wiley, c2014. - xiii, 354p.: ill.; 23 cm.

Index.

ISBN: 9788126448927

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Marketing.
Industrial management.

Dewey Class. No.: 658.8 / AAK-S 2014 813405

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