Basic Marketing : A Global- Managerial Approach [+CD] /
Perreault, William D.
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. - 15th ed. - New Dehli: McGraw Hill Education, c2005. - xviii, 844p: ill; 24 cm.
Index.1.1 to 1.18 p.
9780070620186 0070620180
Marketing--Management.
658.8 / PER-B 2005 808618
Basic Marketing : A Global- Managerial Approach [+CD] / William D. Perreault; E. Jerome McCarthy. - 15th ed. - New Dehli: McGraw Hill Education, c2005. - xviii, 844p: ill; 24 cm.
Index.1.1 to 1.18 p.
9780070620186 0070620180
Marketing--Management.
658.8 / PER-B 2005 808618