Global Marketing :
Hollensen, Svend.
Global Marketing : A Decision-Oriented Approach (with a special indian focus)/ Svend Hollensen; Madhumita Banerjee. - 4th ed. - Delhi: Pearson, c2010. - xxxix,753p: ill; 258 cm.
Index.
9788131728147
Export marketing.
Case studies.
658.84 / HOL-G 2010 808168
Global Marketing : A Decision-Oriented Approach (with a special indian focus)/ Svend Hollensen; Madhumita Banerjee. - 4th ed. - Delhi: Pearson, c2010. - xxxix,753p: ill; 258 cm.
Index.
9788131728147
Export marketing.
Case studies.
658.84 / HOL-G 2010 808168