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Global Marketing :

Hollensen, Svend.

Global Marketing : A Decision-Oriented Approach / Svend Hollensen; Madhumita Banerjee. - 4th ed. - Delhi: Pearson, c2010. - xxxix,753p: ill; 258 cm.

Index.

ISBN: 9788131728147

Subjects--Topical Terms:
Export marketing.
Case studies.

Dewey Class. No.: 658.84 / HOL-G 2010 808168

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