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Services Marketing

Lovelock,Christopher

Services Marketing People,Technology,Strategy Christopher Lovelock,Jochen Wirtz,Jayanta Chatterjee - Seventh - India Dorling Kindersley 2011 - xx,683 p.: 25 cm

ISBN: 9788131759394

Subjects--Topical Terms:
Marketing, Management Science

Dewey Class. No.: 658.8 / LOV-S 2011 900343

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