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Essentials of health care marketing /

Berkowitz, Eric N.

Essentials of health care marketing / Eric N. Berkowitz. - Sudbury, Mass. : Jones and Bartlett Publishers, c2004. - xvi, 409 p. cm.

Originally published: Gaithersburg, Md. : Aspen Publishers, 1996.

Includes bibliographical references and index.

ISBN: 0763732680

Subjects--Topical Terms:
Medical care--Marketing.

Dewey Class. No.: 362.10688 / BER-E 1996 500841

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